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In October 2016, PEDAL Consulting will start implementing the Horizon 2020 BIOWAYS project. The action will develop excellent promotional and educational materials and design and implement public engagement activities, based on this material. These activities will be focused on promoting bio-based industries and the huge potential of their products. BIOWAYS intends to meet the need for better communication of bio-based products and applications and the benefits they bring.

In order to attain this ambitious challenge, the BIOWAYS Consortium proposes providing a wide range of integrated, high-level activities and tools with recognised added value for communication programmes, having EU Citizens as their main target. Tools being developed to achieve this include an innovative online collaboration platform and social network, an accessible library of bio-based products, the development of training materials, social hack days, co-creation workshops, an eConference, BarCamps and thematic Charettes.