In October 2016, PEDAL Consulting started implementing the Horizon 2020 project “BIOWAYS Increase public awareness of bio-based products and applications supporting the growth of the European bioeconomy”.

Main activities of the project are:

• to develop excellent promotional and educational materials
• to design and implement public engagement activities, based on the above-mentioned materials.

Therefore, the project focuses on the promotion of bio-based industries and the huge potential of their products. BIOWAYS intends to meet the need for better communication of bio-based products and applications / benefits they bring.

In order to attain this ambitious challenge, the BIOWAYS Consortium proposes a wide range of integrated, high-level activities and tools with recognised added value for communication programmes. All of them targeted at the EU Citizens.

Along the way, suitable tools are being developed, such as:

• an innovative online collaboration platform,
• a social network,
• an accessible library of bio-based products,
• the development of training materials,
• social hack days,
• co-creation workshops,
• an eConference,
• BarCamps and thematic Charettes.